the reality, JIN Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 f
the market, they have grown seriously fast.
Therefore, full service carriers (FSCs) have started undergoing a crisis caused by them and losing their customers a lot. In the United States, since few years ago, LCCs have grown in the market and started capturing a lot of market shares. Then, by selling low-price-tickets or by expanding their air routes widely, LCCs started threatening FSCs a lot
route, flight schedules, models of aircraft, safety records, reputation of brands, promotion and facilities in aircraft things like that.
Since 2001, many regional airlines have faced significant financial restructuring, including bankruptcies, mergers and consolidations. These processes caused lower cost structure by reducing operating costs, including labor costs, debt terms, lease and fleet,
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
Conclusion
About IKEA
The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.”
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's